The Top 10 Most Effective Digital Marketing Strategies for 2024
8. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is a data-driven approach to optimizing the customer journey with the goal of driving more conversions. By analyzing data and customer behaviors, you can understand how best to encourage visitors to take desired actions on your website.
This might include adding calls-to-action, providing discounts, offering personalized experiences, or adjusting the user flow to match the buyer's journey.
