10 Little-Known Facts About Google Ads That Will Skyrocket Your ROI
3. Utilize Advanced Ad Targeting Techniques
With Google Ads, you have the power to reach a large, highly-targeted audience. To do this, you need to understand the advanced ad targeting techniques available. This includes targeting by demographics, interests and location.
Additionally, you can target mobile versus desktop users, as well as refine your targeting by device, operating system and app. By studying up and utilizing these targeting strategies, you can maximize the ROI of your Google Ads campaigns.
