10 Little-Known Facts About Google Ads That Will Skyrocket Your ROI

8. Leverage Conversion-Driven Strategies
If you want to maximize the ROI of your campaigns, you need to invest in conversion-driven strategies. These strategies leverage data to target people who are most likely to take action and convert.
Utilizing conversion masking, search remarketing and smart campaigns can help you reach the right people, at the right time, with the right message.