Instagram Unleashed: 10 Secrets for a K!ller Marketing Strategy

2. Create a Consistent Visual Language

Your Instagram posts should have a viewable aesthetic that speaks to your brand. This means your posts should be visually aligned with your branding across other social media platforms. Think about using the same color palettes, filters, and contrast to give followers a sense of familiarity.

When creating visuals, consider including icons, symbols, and other elements that are unique to your brand in order to make it easy to identify your posts.