Instagram Unleashed: 10 Secrets for a K!ller Marketing Strategy

6. Utilize Stories and Highlights

Instagram Stories and Highlights are two features that are essential to any successful Instagram marketing strategy. Stories allows you to share photos, videos, and polls for up to 24 hours, which makes them ideal for capturing your followers' attention.

By stitching different stories together, you can create Highlights that create a mini-brand and give your profile a cohesive look. Use Highlights to showcase your best content, offer discounts and promotions, and introduce your brand to potential followers.