Instagram Unleashed: 10 Secrets for a K!ller Marketing Strategy

9. Develop an Influencer Plan

Developing an influencer plan is essential for any Instagram marketing strategy. Think about creating an influencer program and incentive system to motivate influencers and help them reach their own goals while they help you reach yours.

Formulate a clear agreement and set up expectations. Make sure to relate the campaign to their wider goals and provide influencers with guidance and support. Finally, follow and keep track of results to determine which influencers reach your goals and are a better fit to represent your brand.